Where is Doña Pepa?
Doña Pepa sits in Ciudad Quesada, which belongs to the municipality of Rojales in the province of Alicante.
It is inland, not on the sea. The coast at Guardamar del Segura and La Mata is a short drive east. Benijófar, Formentera del Segura and the old town of Rojales are all close by.
The urbanisation was built in phases and covers a good stretch of ground, so some homes are a flat stroll from the shops while others sit higher up on quieter streets with open views inland.
Ciudad Quesada itself grew out of a large residential project around the golf course, so the whole area is planned, low rise and easy to drive around.
What is it like to live in Doña Pepa?
It feels calm and residential. Streets are wide, plots are mostly separate villas and small gated blocks, and a lot of homes have their own pool or share a community one.
Day to day life happens on the Quesada high street, a few minutes away. You will find supermarkets, banks, pharmacies, bars, cafés and a wide spread of restaurants, including Spanish, Italian, Indian, Chinese and Thai food, plus steakhouses.
For fresh food, Rojales has a weekly street market on Thursday mornings beside the Segura river, running from around 8am to early afternoon with roughly forty stalls. There is also an indoor food market in the town centre and a small craft market on the first Sunday of the month.
Families are well served. Doña Pepa has an international school within the urbanisation, and there are other international and Scandinavian school options nearby in and around Quesada. A water park sits a few minutes away by car, which is popular with visiting grandchildren.
For health care there is a medical centre in Rojales, pharmacies in Quesada and Rojales, and hospitals in Torrevieja, including the private San Jaime, around twenty minutes away.
Be honest with yourself about the car. Quesada is spread out and hilly in places. Many residents walk to the high street, but if you want the beach, the big shops or the airport, you will want a car.
How much does property cost in Doña Pepa?
At the time of writing (September 2026), our Doña Pepa listings span roughly €135,000 to just under €1,000,000, with the middle of the market around €350,000.
- Detached villas: typically around €470,000, with the larger, well finished ones climbing well above that.
- Townhouses: typically around €230,000.
- Other houses, including semi-detached and quads: typically around €250,000.
- Apartments and bungalows: a wide spread. Small one and two bedroom units start low, while big modern apartments and penthouses pull the middle of the range up towards €340,000.
A typical home here has three bedrooms and around 105 m² of built space. Just over six in ten of our Doña Pepa homes have a pool, private or communal.
Almost everything in Doña Pepa is resale, not new build. That matters for budgeting: resale purchases in the Valencian Community carry transfer tax (ITP) of 9%, rising to 11% on the part above €1 million from 1 June 2026. New build, if you look at one nearby, is 10% IVA plus 1.4% stamp duty (AJD).
Resale also means variety. Two villas on the same street can be twenty years apart in condition, so viewing in person is worth the trip.
Is Doña Pepa good for golf?
Yes, and that is one of the main reasons people choose it. La Marquesa Golf is only a little over a kilometre away, so most homes are a five minute drive or a decent walk from the first tee.
La Marquesa is an 18 hole, par 72 course that opened in 1989 and was designed by Justo Quesada Samper, the man behind Ciudad Quesada itself. It is known for wide fairways, gentle terrain, thousands of palm trees and water in play on several holes. Beginners and higher handicap players get on well here, and green fees are reasonable.
Three more courses are within easy reach by car: La Finca Golf at Algorfa about 7 km away, Vistabella Golf about 10 km, and Villamartín Golf about 14 km. That gives you variety without long drives.
How far is Doña Pepa from the beach and the airport?
The nearest beaches are the long sandy stretches at Guardamar del Segura and La Mata, both roughly 10 to 15 minutes by car depending on traffic and where in the urbanisation you live. Torrevieja, with its marina, promenade and shopping centre, is around 20 minutes.
Alicante-Elche airport (ALC) is about 28 km in a straight line, which works out at roughly 30 to 40 minutes by car using the motorway. Región de Murcia airport (RMU) at Corvera is further, about 46 km straight line, or 45 to 60 minutes by road.
Two airports within an hour is a real advantage if you fly back and forth, or if family visit often.
Who buys in Doña Pepa, and does it rent well?
Buyers here are a mix. British, Scandinavian, Belgian, Dutch, German and Polish owners are all common, alongside Spanish families from Alicante and Murcia.
The three main groups we see are: retired and semi-retired couples wanting a walkable, year-round base with a pool; golfers who want to be within minutes of a course; and families drawn by the international schooling and the space you get for the money inland.
On rentals, Quesada has a long holiday letting history and a strong winter season, with northern Europeans staying for weeks or months between October and April. Villas with private pools and three bedrooms let best in summer, while well heated apartments and bungalows do the winter months. Do check the community rules and the Valencian tourist licence position for any specific property before you count on short-let income.
If you want to compare Doña Pepa with neighbouring areas, it is worth also looking at Lo Marabú and, for something closer to the sand, El Raso.
Have a browse of the homes above, and if you would like an honest opinion on a particular street or property, our office is in Cabo Roig and we are happy to talk it through.
Frequently asked questions
Is Doña Pepa part of Ciudad Quesada or of Rojales?
Both, in effect. Doña Pepa is an urbanisation within Ciudad Quesada, and Ciudad Quesada is part of the municipality of Rojales. Your town hall, refuse and local taxes are Rojales.
What is the difference between Doña Pepa I and Doña Pepa II?
They are different phases of the same urbanisation, built at different times, so the house styles, plot sizes and street layouts vary between them. When you enquire, ask us which phase a property sits in and how close it is to the shops.
Can I live in Doña Pepa all year round?
Yes. Quesada has a large permanent population and most shops, bars and services stay open through the winter, which is not the case in every coastal resort. Expect it to be noticeably quieter from November to February.
Do homes in Doña Pepa have private pools?
Many do. Just over six in ten of our current Doña Pepa homes have a pool, either private on the plot or shared within a small community. Villas are the most likely to have their own.
Are there community fees to pay?
Detached villas on their own plot often have no community fee at all, or a very small one for street upkeep. Apartments, townhouses and gated developments with shared pools and gardens do have fees, and we can give you the exact figure for any property you view.
Is Doña Pepa a good choice if I do not drive?
It can work if you buy close to the high street, since supermarkets, pharmacies, bars and restaurants are then within walking distance. If you are higher up in the urbanisation or want regular beach trips, life is much easier with a car.